Georgi Tsekov has been working in marketing and advertising for 25 years. He is one of the few people in Bulgaria who can say he has worked on a brand that nobody had heard of, only to see it become a market leader just three years later. His clients include DSK Bank, A1, Shumensko, Pernod Ricard, Philip Morris, National Lottery.

Stories That Sell
From “Do You Respect Me?” to the French Oak Barrel
Lecture

How can we turn stories into sales? What can we learn from the world’s leading spirits brands? And how can we sell more Bulgarian wine without necessarily spending more on advertising?

A talk about marketing, the psychology of choice, and the power of a good story. Featuring real-life examples, unexpected ideas, and an answer to the question of why, sometimes, a story about your grandfather can sell better than the most expensive French oak barrel.