Founded by Maria Chalieva and Milko Stoyanov, Fresh Cut combines deep expertise in advertising alcoholic beverages with a genuine passion for wine. The team has worked with international brands such as Chivas Regal, Tullamore D.E.W., and Marie Brizard and leading Bulgarian wineries, including Bratanov, Rupel, Domain Boyar, and others.

Maria Chalieva is a WSET Level 3 wine expert, author of the popular wine blog Fresh Cuts of Life, and longtime wine and food pairing columnist for eBag. Her experience and profound understanding of the language of wine help brands sound authentic rather than promotional—crafting stories people genuinely believe in.

Milko Stoyanov is a marketing strategist with more than two decades of experience in communications and marketing of wine and spirits brands. He has the rare ability to combine creativity with sharp business thinking. He believes digital marketing is the most powerful tool, allowing brands to make their voices heard.

Fresh Cut offers a full spectrum of services—from strategy and design to digital marketing, social media management, and wine event planning. The agency’s mission is simple: to help wines with character find their audience.

Wine vs. Algorithm: How Digital Marketing Helps Wineries Gain Visibility
Lecture
In the world of wine, everyone knows about wine – but few know how to tell its story. You don’t need a huge budget to stand out. All you need is a compelling story — and the right way to tell it.
The creative agency Fresh Cut helps wineries gain the attention they deserve.
In this lecture on digital marketing and wine, you will learn:
• How wineries can build a strong digital presence without spending a fortune;
• How to turn Instagram, Facebook, and Google into real sales — not just likes;
• How to speak in a way that pleases the algorithm, yet truly resonates with the people behind the screens.